Crazy Egg, Slick Click Tracking
Crazy Egg (via mashable) is a new service that allows you to track clicks on pages on your web site. It uses some fancy DHTML to create overlays on your pages that allow you to visualize exactly where users click. It launched a few days ago in beta. The coolest thing about CrazyEgg is the heatmap vizualization.
The site is very slick, easy to use, and beautifully designed (by Bay Area Apples to Oranges. The only drawback is that I think the pricing is a little high for the feature-set. Especially when you can get Google Analytics for free. Google Analytics has a similar site overlay feature, but it’s clunky and never seems to work correctly (sometimes even crashing my browser).
I ran a test on one of my web sites, a photo sharing site. So far, it’s worked pretty well, although it took a while for the stats to register (probably just growing pains, it was their second day after going live.) So far, I’ve learned the one thing that draws the most clicks - cleavage.
This site got me thinking - has anyone built anything like this for Flash? It’d be great if we could drag a component into a Flash app and record clicks. Even better, we could record timing, so we could replay the entire user experience. It’d be sweet if one could replicate the mouse actions and program the system to actually click on buttons in order to completely replicate a session.
